Vice President Digital Marketing
Transportation Insight
Lee Somerhalder brings 20 years of B2B and B2C experience building lean methodologies that propagate rapid sales growth and drive global brand identity. His previous startup was accepted into University of Texas’ Austin Technology Incubator and DLA Piper’s Venture Pipeline program. He has held marketing leadership roles at Yamaha Motor USA and Triumph Motorcycles. Currently, Lee is driving the digital marketing transformation of one of the largest technology driven supply chain and logistics companies in the country. By defining and implementing the technical marketing roadmap for a new era of premium “connected” customer experiences, Lee's teams are modernizing the way organizations conceive digital content, ingest consumer behaviors, connect more shippers and carriers and move more product around the world. They manage the people, process and technology that get the right content to the right people at the right time.
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